Privacy Policy
Last updated: 28 June 2026
Who we are
Meave Darroux trading as MDX Parenting ("we", "us", "our") is the data controller for personal data collected through this website.
- Trading name: MDX Parenting
- Legal entity: MDX Parenting Ltd, company no. 17169249
- Registered / correspondence address: 52-56 Standard Road, London, NW10 6EU
- ICO registration number: ZC177985
- Contact: Enquiries@meavedarroux.com · +44 (0)7496 396554
What personal data we collect
We collect only the information you choose to give us. Through the enquiry form on this website we collect:
- Your name
- Your email address
- Your phone number (optional)
- Your audience type (parent, school, or organisation)
- The content of your message
We do not take payments through this website. We do not operate user accounts. We also collect limited, anonymised technical data about how visitors use our website through Microsoft Clarity (see our Cookie Policy).
How we collect your data
- Directly from you — when you complete and submit the enquiry form, or book a call through our scheduling provider (TidyCal).
- Automatically — through cookies and analytics operated by Microsoft Clarity when you browse the site, but only after you have given consent via our cookie banner.
Why we process your data and our legal basis
| Purpose | Data used | Lawful basis |
|---|---|---|
| Responding to your enquiry and discussing our services | Name, email, phone, message | Consent (Art. 6(1)(a) UK GDPR) |
| Booking and delivering a discovery call | Name, email, booking details | Consent / steps to enter a contract (Art. 6(1)(a)/(b)) |
| Improving our website through usage analytics | Anonymised browsing data via Microsoft Clarity | Consent (Art. 6(1)(a)) |
| Keeping records of enquiries for administration | Name, email, audience type | Legitimate interests (Art. 6(1)(f)) |
You may withdraw your consent at any time. Withdrawing consent does not affect the lawfulness of any processing carried out before withdrawal.
How we use your data
- reply to your enquiry and provide information about our services;
- follow up on your enquiry if you have not yet received a response;
- arrange and deliver any call or session you book;
- maintain a record of correspondence for our own administration; and
- improve our website based on anonymised usage patterns.
We will never sell your personal data, and we will never use it for unsolicited marketing without your express consent.
Who we share your data with
We share your data only where necessary, with the following processors who act on our behalf:
- Email provider — enquiry submissions are delivered to our business inbox via Gmail and the form service Web3Forms.
- Vercel — hosts this website and processes server/request logs. See vercel.com/legal/privacy-policy.
- TidyCal — processes booking details when you schedule a call. See tidycal.com.
- Microsoft Clarity — if you accept analytics cookies, collects anonymised session data. See privacy.microsoft.com.
We do not transfer your personal data outside the UK or EEA except where these providers operate under approved transfer mechanisms in compliance with Chapter V of the UK GDPR.
How long we keep your data
| Data | Retention period |
|---|---|
| Enquiry submissions | 2 years from the enquiry, unless a booking is made |
| Booking and client correspondence | 6 years from the end of the engagement (Limitation Act 1980) |
| Microsoft Clarity analytics | Retained by Microsoft (typically 13 months) |
After the relevant retention period, data is deleted securely.
Your rights
Under the UK GDPR and Data Protection Act 2018 you have the right to access, rectify, erase, restrict, port, and object to the processing of your personal data. We do not carry out automated decision-making or profiling. To exercise any of these rights, please contact Enquiries@meavedarroux.com. We will respond within one calendar month.
How to complain
If you are unhappy with how we have handled your personal data, please contact us first. You also have the right to complain to the UK supervisory authority:
Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Telephone: 0303 123 1113 · ico.org.uk/make-a-complaint
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above.